Increasing Awareness and Understanding About Press Releases
Press releases are regarded as an important, time-tested tool used in generating earned media coverage, increasing sales and spreading your company’s message, and that is if you are strategic in your stories, messages and pitches. Pay attention to the all details because this is critical and important especially when you are attempting to get national media outlets in covering your news. Remember that individual pitching is more effective in gaining positive results than mass pitching. To start the press release itself, you need to know and identify what news or stories are you sharing that may include launch of new products or services, unique statistics, major milestones, company stories, events or news-jacking.
If your product is unique, it is more likely successful in getting a high pitch. If you have enough customers or large number of user, you can conduct poll and get statistically significant numbers that you can utilize in generating earned media coverage for your company. Use these to your advantage to increase your chances of being cited and re-cited throughout the internet and even with links routing users to your website, because reporters really love new, fresh, unique and compelling stats for their articles. Pitchable moments can be your major milestones such as hitting one million dollars, gallons or units of your product. Company stories can also be used in generating higher pitches such as stories evolving around your activities for a social cause or exemplary company culture. Reporters would love to grace your event if they know that successful or interesting people speaking or attending the event. Your educated perspective or potential solution to something going on in the news could also be your best pitch-generating topic. Some examples of topics that are hard to pitch include new hires or promotions, new versions of your product and web redesign. After you created an interesting news or story, then it is time to tell the story, and this is when press release comes into play.
The nature of press releases that catch the attention of journalists or reporters are negative or bad news, something that pisses off, something extraordinary or unique, something that is associated with current events, and something trending and in-fashion. Bear in mind that some stories can still become pitchable even if it is not made into full-fledged press releases, journalists can receive it by just sharing them as a blog post. Press release distribution services make your life easier because a press release distribution company is responsible for creating links of various press releases, creating thousands of impressions for your products and services. We can help you find the best press release distribution services.
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