Choosing the Right Web Developer for Small Businesses
As a small business owner, you understand that in order to succeed in a competitive market you need to offer the best brand experience for your customers. With the rush of marketing changes over the past few years, the internet has given the consumer the power to choose on so many different platforms. Keep in mind that just because you are starting a business, does not mean you have to be an expert on all aspects of it. This leaves you with the task of selecting the right web developer to deliver your brand’s message to your potential customers in the most efficient and effective way possible.
Once you start looking for a web developer to collaborate with, you will notice that they’re everywhere. Online freelance marketplaces are brimming with numerous experienced candidates. Moreover, you are likely to locate at least one or two (hundred) in the nearest town. Below are some of the most important things to consider when you are searching for the best web developer.
Selecting a Programming Language
If you want to start creating a new website from scratch, you should decide in what programming language it should be written. The most usual option is PHP since it is the most popular one and most developers can write more applications in PHP than in other programming languages. Once you have made your selection, start looking for a developer that specializes in your chosen programming language(s). If you want to have an existing website improved, you should understand how your website works so that you can find the best developer for the task.
Cost is clearly a deal maker or deal breaker when it comes to hiring a web developer to help you create your website. However, if you select a contractor or agency solely to save a dollar now, you may not be able to receive as much in the long-term when it comes to delivering the results you planned for. Request the developer to give some solid proof of that value delivered with tangible outcome. Remember that it is about value, not cost. If the developer can provide a website or service that brings good ROI, then cost should not be your main consideration.
Ask for References
Sometimes the perfect indicator of how well a web developer performs can be determined by how well or poorly they performed on previous project. When you verify their references, ensure that you ask why their customers are satisfied or unsatisfied with a web developer’s work. Moreover, ask questions about the web developer’s personality, reliability, work ethic and responsiveness to the client’s needs.
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